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THE WOMEN BEHIND BY LAYER

THE WOMEN BEHIND BY LAYER

Meet the Sydney sisters who are reshaping the landscape of design in the athleisure industry.



Pictured: Elaine & Jasmin Nasr

Meet the visionary Sydney sisters, Elaine & Jasmin Nasr, who, after achieving independent success in Interior Architecture, set their sights on transforming the athleisure landscape. Their brand is a dedication to providing affordable apparel that embody the luxurious feel of designer wear. Bid farewell to overpriced and lackluster options as they gracefully redefine the intersection between casual comfort and high-end fashion

These young entrepreneurs seamlessly blend premium and exclusive design concepts with relevant pop-culture references. The result? Tracksuits and accessories that resonate with their target market—both relatable and aspirational.