THE WOMEN BEHIND THE BRAND

Meet the Sydney sisters revolutionising design in the FMCG industry.


Co-founders of By Layer cases
Pictured: Elaine & Jasmin Nasr


Upon embarking on independently successful careers in design & business, Elaine & Jasmin Nasr began to conceptualise a brand that was all about disrupting overpriced and lacklustre selection of protective and wearable everyday device accessories. 
What started out as a mere idea in 2019, has now grown into an Australian Design house By Layer- where the sisters and their team are dedicated to stylish practicality, female empowerment and quality. 
The young entrepreneurs have seamlessly coupled premium & exclusive design concepts with relevant pop-culture references to provide their target market with relatable and aspirational cases that are limited edition. 

Elaine & Jasmin are not only passionate about building a business, they are dedicated to building a community of strong like minded women. As part of their commitment to celebrating & empowering young girls, By Layer works with women from all over the world, of all races and ethnicities, shapes & sizes. Passionately celebrating our differences and advocating for equality.

Elaine and Jasmin are planning some big things in 2021 with By Layer and the only thing that's for certain is that bomb phone cases are JUST the beginning. Watch this space and connect with our founders on Instagram.  

@elaineenasr @nasrjasmin